The Centre for the Study of Organised Hate (CSOH), a Washington-based think-tank, recently published a report analysing the role of prominent digital platforms in hosting and capitalising on the hate music industry in India. A section of the report explores recent themes of the “H-Pop” (or Hindutva Pop) genre, through statistical and profiled analysis.
Across all four platforms – YouTube, Spotify, Apple Music, and Meta – content that promotes or incites violence and glorifies hate speech is explicitly prohibited under platform guidelines. Yet, Hindutva pop songs that meet the threshold for violation remain available and unmoderated. The following section details the dominant recurring themes across the Hindutva pop music catalogue identified in this study.