One major shift illustrated by the targeting of Indian cricketer Jemima Rodrigues has been the transformation of hate speech on social media from risky behaviour, that once courted account suspensions or reduced visibility, into an activity that can now generate income and wider reach.
“Despite their own community standards prohibiting hate speech, social media platforms failed to enforce their guidelines, allowing violative content to spread unchecked,” a 2024 report by the India Hate Lab (IHL), a project of the Center for the Study of Organized Hate in Washington, D.C., stated. The IHL website was blocked in India without explanation last year.
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